Sunday, June 2, 2019

Denmarks Coffee Industry :: essays research papers

Strengths&8226Government control of coffee commercialise has consumer confidence high&8226Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restrictions.&8226Political violence is unknown in Denmark&8226 rotting is generally unknown in Denmark. &8226After oil, coffee is the most traded and valued commodity in the world.&8226The Scandinavian countries (Finland, Denmark, Norway, Sweden) consume between 8 and 11 kilos per capita, per annum. This is the highest take aim of coffee consumption in the world.&8226This expansion could strengthen a coffee shop&8217s global presence and also minimize risk.&8226 Danish currency, the Danish Krone (DKK), is pegged to the Euro.Weaknesses&8226Denmark citizens may not acquire a taste for an American coffee, which in turn could lead to diminishing returns.&8226There are a rattling few coffee shops based in Denmark, so creating a pioneering imag e could backfire.&8226In the coffee industry, beverage innovation is a determining factor of the familiarity&8217s success. The lack of beverage innovation could have a significant adverse affect on performance. &8226Denmark has yet to adopt the Euro, the common currency of the European Union, as its currency.Opportunities&8226Volume of coffee sales increased in 2003 and showed strength in 2004.&8226Hot drinks are subject to international influences. These influences are slowly ever-changing drinking patterns in the hot drink market.&8226In 2003 coffee consumption outside the home increased to 27% compared to its 2002 mark of 25%.&8226The tea market was in a downward trend in volume sales in 2003.&8226The Denmark hot drinks market is dominated by international players. Sara Lee Corp., kraft Foods and Nestle all gained a dominant position in Denmark&8217s hot drink market by means of acquisition of already subsisting well known local companies. They utilized strong country loyalty by not changing the name but at the same meter developing new flavors and brands.&8226Denmark has no restrictions on capital transfers. Denmark adheres to EU rules on the liberation of capital movements. Also Denmark has no foreign exchange restriction.&8226Vesterbro, Copenhagen&8217s actor red light district, lends itself to trendy businesses such as coffee shops. Threats&8226Existing competition includes the followingoRicco&8217s Coffee Shopo device Caf RigaoCaf ZachoBang & JensenoHackenbushoCaf SonjaoAmokka KaffehausoOther cafs&61607Bars&61607Restaurants&61607Fusion Cafs (cafs with areas to shop, do laundry, or another activity)&8226Kaffeplantagen Coffee Bar & Flower Shop&8226Barbarellah Bar, Clothing Store, & Interior Decoration&8226Potential government crackdown on hemp marketplace in Christiana (square within Copenhagen) could harm other businesses such as coffee shops&8226Low population growth in Denmark leaves coffee consumption at its saturation point.

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