Mcdonald’s History

McDonalds Bar-B-Que, was a Drive-in eatery in 1940 which was conceptualized by Richard (Dick) and Maurice (Mac) McDonalds. Drive-in concept was a refreshful and unique idea to adapt which caught everyones attention (Our Company, 2011). The initial mascot of the famous fast food eating house was Speedee. Speedee was a hamburger-headed man wearing a chefs hat (McDonalds, 2011).However, running a quietaurant is not a piece of cake, thus, by 1948 they do alterations in their menu by reducing the available food items and call(a)s itself a self- benefit drive-in restaurant. The stark naked nine items pictureed in 1948 were hamburger, cheeseburger, soft drinks, milk, coffee, white potato chips and a slice of pie (Our Company, 2011). In the following year potato chips were replaced by French fries along with additional triple thick milkshakes. In 1954, enters a new significant character for McDonalds, Ray Kroc. He was fascinated by the profitable new concept by the brothers whom pro duced best quality product, on the contrary to providing a venial menu in a small restaurant.At the same time the Dick and Mac McDonalds were in search of an agent to table service them begin nationwide franchising (Our Company, 2011). Their vision turned into reality by the help of Ray Kroc. In 1955, Kroc opens a McDonalds in Desplaines, Illinois which brought in a lot of cash for the corporation (History, 2011). And by the end of fifties they managed to open 100 McDonalds restaurant. Following decade started, the 60s, McDonald being itself, so successful, undecided a hamburger University in Illinois.During this year they created McDonald into a proper restaurant with indoor seating (Our Company, 2011). They received their maiden TV commercial hit via their new mascot Ronald in 1966. In the following year, 1967, McDonalds goes international and today, 2011, it has restaurants in 118 countries all around the world. It is now known to be the worlds largest hamburger fast food r estaurant serving more than 52 million customers daily (History, 2011). And Thailand ranked as number 28 by nation master manages to rush approximately 88 McDonalds restaurants (Food Statistics, 2011).In 1985, the first McDonalds restaurant opened in Amarin Plaza, Bangkok, Thailand. McDonald provides protein-full menus including chicken, pork, beef and seafood. Throughout time McDonalds in Thailand has embraced the early-morning working culture and started Big Breakfast. Moreover, they overly present customer favorites such as McNuggets, burgers, fried chicken and ice cream (History, 2011). Although, McDonalds in Thailand follow strict 5 operating principles or philosophy you may call it which includes QSC & V.These letters stage Quality, Service, Cleanliness and Value. McDonalds main focus is to produce 100% total customer satisfaction. However, focusing on the 5 figure formula to operate McDonalds successfully firstly, quality, is regarding the food presented to the customers. For example, McDonalds consistently provides their customers with healthy, best warning and tasty products. Secondly, service embraces the efficient and friendly service available at McDonalds.Their focus on service makes sure that McDonalds can maximize customer satisfaction offering full help via provided techniques and training. Thirdly, cleanliness was first magnified by Ray Kroc back in 1955. From that day till today, McDonalds makes sure they present themselves cleanly. Cleanliness in a fast food restaurant has to deal with a clean kitchen, dining area, rest rooms and the exterior. Lastly, value is all about the experience you pay for and prices of the products at McDonalds. The experience they allow you to have is the environment, fine service and enjoyable food (QSC&V, 2011).Referencehttp//www.aboutmcdonalds.com/mcd/our_company/mcd_history.html?